ATHOL, Idaho — After more than 30 years, Silverwood is being sold to a new owner.
Silverwood announced a plan to be acquired by Herschend Family Entertainment Corporation, which is the world’s largest family-held themed attractions company.
Silverwood has been owned by the Norton Family since its founding in 1988.
Herschend owns attractions around the country including the Harlem Globetrotters and Dollywood.
“Silverwood has been our family’s life’s work for more than three decades,” said Paul Norton, Silverwood’s Chief Operating Officer. “When the time came to pass the torch, Herschend was the only choice. They share our values, our long-term approach, and our belief that parks like this are built by people with heart.”
You can find out more about Herschend at HFECorp.com.
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