BTS is set to turn the world into their stage once again with the expansion of “The City Arirang.” Following the massive success of their fifth studio album, ARIRANG, the group’s agency, BigHit Music, announced on Monday that Las Vegas and Busan will be the next cities transformed into immersive fan hubs.
From May 20 to 31, “The City Las Vegas” will see the iconic Strip illuminated in “Arirang Crimson,” the signature red of their latest era. The project, which includes themed hotel rooms and exclusive after-parties, will run alongside four sold-out nights at Allegiant Stadium. This “urban concert playground” is designed to expand the fan experience beyond the venue, featuring collaborations with global brands like Paldo and immersive media installations based on their “SWIM” campaign.
The project then moves to Korea for “The City Busan” (June 5–21), coinciding with the group’s highly anticipated 10th-anniversary concerts at the Busan Asiad Main Stadium. While specific programming is still under wraps, the event aims to turn the coastal city into a “theme park” experience for ARMY. With over 85 dates planned through 2027, “The City Arirang” continues to redefine the scale of global touring, blending music, media, and everyday city life into a singular cultural moment
