Kanye West has reached a new distribution agreement with the independent music company gamma, setting the stage for the release of his upcoming album Bully.
The move was confirmed as part of gamma’s recent business announcements, positioning the company as the partner behind West’s next project. The deal focuses on releasing and distributing the album rather than a traditional long-term label contract. It signals a shift from West’s recent pattern of handling releases independently and keeping tighter control over his music.
Gamma has been building its profile by working with established artists and creators who want flexible arrangements without major-label structures. The company emphasizes artist ownership and tailored distribution strategies, which aligns with how West has approached his career in recent years.
Bully will be West’s first album released under this new partnership. No release date, track list, or additional creative details have been made public so far.
The agreement arrives as West continues to operate largely outside the mainstream music industry system, making this collaboration a notable business development rather than a return to a traditional label model.
