NBC Recruits Social Media Creators For 2026 Winter Olympics Coverage

NBC will partner with more than 25 content creators across YouTube, Meta and TikTok for the 2026 Milan Cortina Winter Olympic Games. The creators will receive exclusive on-site access in Milan and Cortina during the competition. NBC’s 2024 Paris Creator Collective achieved nearly 300 million social media views, while the Paris Games generated a record 6.55 billion impressions across NBC Sports’ social channels. Several Paris participants return for Milan Cortina, including ATFrenchies, Molly Carlson and Matthew Meagher. Comedians Bowen Yang and Matt Rogers will also film a new season of Two Guys, Five Rings podcast. “The Olympic movement has never been stronger,” said Gary Zenkel, NBC Olympics president. Select creator groups will travel to Olympic clusters in Milan, Cortina and Livigno, with advertisers able to sponsor posts through NBCUniversal partnerships. (Story URL)